To document the transformation of Commonwealth Bank’s head office refit, birds eye media captured a full suite of visual content, highlighting the meticulous detail and scale of the project. Through a blend of timelapse, drone footage, and videography, we delivered a compelling narrative that elevated their corporate communications and showcased the impressive results of the refit across internal and external channels.
Project Snapshot
Company: Commonwealth Bank of Australia
Industry: Banking
Founded: 1911
Locations: 709 branches in Australia, 10 international branches
Employees: 53,000+
Website: https://www.commbank.com.au/
Challenge: The Commonwealth Bank head office underwent a complete refit in 2022 and content was required to bolster corporate and stakeholder communications, as well as social media channels, reports and updates.
How We Helped: birds eye media was selected to capture and deliver a captivating, comprehensive content package encompassing videography, photography, drone and timelapse.
About Commonwealth Bank
The Commonwealth Bank was founded under the Commonwealth Bank Act in 1911 and commenced operations in 1912, empowered to conduct both savings and general banking business. Today, Commonwealth Bank has grown to a business with more than 800,000 shareholders and 53,000 people working in the Commonwealth Bank Group. Offering a full range of financial services to help all Australians build and manage their finances. Commonwealth Bank is Australia’s leading provider of integrated financial services, including retail, premium, business and institutional banking, superannuation, insurance and share-broking products and services.
The Challenge & Objective
As part of the 2022 fit-out, Commonwealth Bank Australia wanted to capture the entire process from start to finish.
We are thrilled to have had the opportunity to collaborate with Commonwealth Bank Australia in producing remarkable images and videos of their head office refit. Through the skilful integration of photography, video, drone footage, and timelapse, we effectively captured the transformative changes and enhancements made to their office space, highlighting the exceptional quality and intricate details of the project.
This innovative combination of creative techniques has allowed us to capture various aspects of the refit, providing a comprehensive overview that portrays the project in its entirety. Our collection of images and videos vividly brings the refit to life, and we couldn’t be prouder of the results achieved.
How birds eye media Helped
Commonwealth Bank Australia selected birds eye media to provide a complete content capture package, which included videography, photography, drone footage, and long-term timelapse.
To preserve every detail of the refit process, we strategically deployed three of our time-lapse units. These units tirelessly recorded continuous content, capturing the transformation from both the interior and exterior of the project site. The result was a captivating visual journey that showcased the evolution of the space.
Our dedicated team of experienced videographers made a total of 15 visits to the site, ensuring that every milestone moment was expertly captured. Their expertise and attention to detail ensured that no significant aspect of the project went unnoticed, resulting in a comprehensive documentation of the refit process.
The Outcome
We delivered a comprehensive video showcasing the project from start to finish, including interviews with some of the key designers who played a major part in the refurbishment. Our video helped dive deeper into every little detail that was taken into account along the way.
In total, we delivered over 1000 high-resolution images to Commonwealth Bank. These valuable assets were intended for utilisation across various social media platforms, as well as in internal reports and updates. The imagery effectively conveyed the progress and achievements of the project, allowing them to showcase their office fit out in the best possible light.
As part of the 2022 fit-out, Commonwealth Bank Australia wanted to capture the entire process from start to finish and hear from some of the amazing designers who played a major role in the refurbishment.
birds eye media put together a video to help dive deeper into every little detail that was taken into account along the way.
birds eye media delivered over 1000 high-quality images to Commonwealth Bank Australia to showcase every aspect of the office fit-out. The photos were taken with careful attention to detail and were of the highest quality.
The images provided were invaluable to Commonwealth Bank Australia, allowing them to showcase their office fit out in the best possible light.