Imagine unlocking the full potential of your marketing strategy with video content that speaks directly to your industry’s unique needs. Picture this: a video so compelling it not only captures attention but also drives engagement and conversions like never before.
Custom video production services can transform this vision into reality. In this article, you’ll discover how tailored video production can address your specific challenges and deliver remarkable results.
Understanding Industry Requirements
Research & Analysis
Creating effective video content starts with understanding the specific needs and challenges of each industry. This involves thorough research and analysis to identify what resonates with the target audience. Understanding industry trends, audience preferences and common challenges allows for the creation of video content that is both relevant and impactful.
Identifying Unique Challenges & Opportunities
Each industry faces unique challenges and opportunities. For instance, the healthcare industry may need to address patient education and trust, while the real estate sector focuses on showcasing properties. Identifying these factors helps in crafting videos that not only address pain points but also leverage opportunities to engage and convert viewers.
Targeted Custom Video Production
Corporate Sector
Types Of Videos Needed
In the corporate sector, video content ranges from training and onboarding videos to corporate overviews and promotional content. These videos help in communicating the company’s vision, values and offerings to both employees and external stakeholders. Custom video production services ensure that these videos resonate with the corporate audience, enhancing engagement and effectiveness.
Example Projects & Results – Development WA: Quadrangle Joondalup Promo
Development WA is a long standing client of ours and over the years we have provided long term timelapse, photography, videography, drone and video editing services. The brief of this project was to highlight the successful full tenancy of the Quadrangle project in Joondalup, Western Australia.
Commercial Real Estate
Property Showcases & Virtual Tours
In real estate, videos showcasing commercial properties and virtual tours are essential. These videos help potential buyers get a comprehensive view of properties without needing to visit in person. Custom video production services ensure that these videos highlight the unique features and selling points of each commercial property, making them more appealing to potential buyers.
Dexus – Ascend Industrial Real Estate
Dexus is a client we have worked with numerous times over the years to highlight many of their high level corporate real estate projects. Dexus is one of Australia’s leading, fully integrated asset groups, managing an extensive real estate portfolio across Australasia.
Education
Instructional & Promotional Videos
Various institutions use video content for instructional purposes, promotional campaigns and virtual tours. These videos enhance learning experiences and attract prospective students. Custom video production services ensure that these videos address the unique educational needs of audiences, making them more effective.
Enhancing Learning Experiences – Veolia: Material Recycling Facility (360 Video)
Our team was tasked with creating a 360 degree video to shine light on the innovative processes at the Veolia Material Recycling Facility, where advanced separation technology and manual sorting work in harmony. From paper and card to aluminium, glass, plastic and wood, these processes transform recyclables into high quality materials.
Tourism
Destination Marketing & Virtual Experiences
The tourism industry leverages videos to market destinations, showcase experiences and provide virtual tours. These videos inspire travellers and help tourism boards promote their regions effectively. Customised video production ensures that these videos capture the essence of the destinations and appeal to the interests of potential tourists.
Business Events Perth: Zip Climb (360 Video)
Funded by the Western Australian Government through Tourism WA, the City of Perth and other partners across the state, Business Events Perth exists to secure high value conferences and incentive groups for Western Australia.
Birds eye media produced a series of 360 degree videos, along with 4 VR headsets, and filmed a series of tourism experiences across Western Australia. The videos were then loaded onto the headsets so Business Events Perth staff could take them around the world, showcasing what’s on offer in Perth to potential clients and delegates.
Our Tailored Approach
Collaborative Process With Clients
At Birds Eye Media, we believe in a collaborative approach to video production. We work closely with our clients to understand their industry, target audience and specific needs. This partnership ensures that the final product aligns perfectly with their goals and resonates with their audience. Our customised video production services are designed to meet the unique requirements of each industry, delivering impactful results.
Customisation Techniques & Tools
We use a variety of customisation techniques and tools to create tailored video content. This includes industry-specific research, audience analysis and the use of advanced video production technologies. Our team of experts ensures every video is crafted to meet the unique requirements of the industry it serves. This tailored approach enhances the relevance and effectiveness of our video content.
Benefits Of Custom Video Production
Enhanced Relevance & Engagement
Custom video production results in content that is highly relevant to the target audience. This relevance increases engagement, as viewers are more likely to watch and interact with content that speaks directly to their needs and interests. Customised video content ensures that your message is delivered effectively and resonates with your audience, driving higher engagement rates.
Improved ROI For Clients
Customised video content delivers better results and a higher return on investment (ROI). By addressing specific industry challenges and opportunities, tailored videos are more effective at converting viewers into customers, driving business growth. Clients benefit from increased visibility, engagement and conversions, proving that industry-specific video production is a valuable investment.
Conclusion
In today’s competitive market, industry-specific video production is essential for standing out and achieving your business goals. Tailored video content enhances relevance, engagement and ROI, making it a powerful tool in your marketing arsenal. Ready to elevate your video marketing strategy? Contact Birds Eye Media today and let’s create impactful videos that resonate with your audience and drive results.
By integrating custom video production services into your marketing efforts, you can effectively communicate your brand’s message and connect with your target audience on a deeper level. Whether you’re in the corporate, healthcare, real estate, education or tourism sector, our expertise in customised video production can help you achieve remarkable success. Let’s collaborate and bring your vision to life.
View some of our custom video productions here!