In a dynamic collaboration, birds eye media partnered with Strait Link to capture the entirety of their brand refresh. By harnessing the power of photography, videography, drone technology and timelapse, birds eye media brought their expertise to the forefront — aiding Strait Link in crafting a captivating new visual identity for their business.
This case study explores how the integration of video, drone footage and timelapse techniques enabled birds eye media to comprehensively encapsulate the essence of Strait Link’s transformation, empowering them to present their diverse business facets in an unprecedented, creative and professional manner.
Strait Link has a proud history of being a vital link between Tasmania and the world, providing daily sea freight services between Port Burnie in Tasmania and the Port of Melbourne in Victoria.
birds eye media formed a strategic collaboration with Strait Link to develop a comprehensive range of content spanning multiple states. Leveraging cutting-edge drone technology, photography, videography, time-lapse techniques and proficient editing, our expert team produced captivating videos to highlight the business’s recent rebranding. The resulting content was skilfully deployed across websites, print media and various social media channels.
The result was a collection of high-quality visuals that showcased Strait Link’s unique brand in a creative and exciting way. These visuals proved instrumental in promoting the company’s services, products and mission across online and offline platforms — actively engaging current and potential customers and fostering enhanced customer interaction.
Overall, the collaboration between birds eye media and Strait Link was a success. The team’s hard work and creativity resulted in a stunning suite of content used to effectively promote the business’s rebrand.
This was one of the videos we created during the capture process, to show the rebranding of one of Strait Link’s Prime Movers.
Filmed over a period of 10 days, the team coordinated with the project crews to work out the best days to capture — maximising Strait Link’s budget.
As part of our content package we captured a suite of high-resolution images over multiple states. The results speak for themselves — providing Strait Link with a huge amount of creative assets to tell their rebrand story.
