To support their presence at the Indo Pacific Conference, BAE Systems partnered with birds eye media to create a series of high-impact videos and images. The content highlighted the expertise of the Henderson Shipyard team and showcased BAE’s commitment to supporting the Royal Australian Navy, providing a powerful visual narrative that elevated their brand visibility and engagement.
Project Snapshot
Company: BAE Systems
Industry: Defence & Security
Founded: 1953
Locations: 209 locations across 40 countries
Employees: 100,000+
Website: https://www.baesystems.com/en-aus/home
Challenge: BAE Systems was attending the Indo Pacific Conference and had a lack of suitable visual content promoting their capabilities. The produced content needed to focus on showcasing the Henderson Shipyard, where BAE Systems’ employees work with Royal Australian Navy vessels.
How We Helped: birds eye media was tasked with delivering a showcase of video and photo content to highlight the capability of the Henderson Shipyard, BAE Systems and their workforce, ahead of the Indo Pacific Conference.
About BAE Systems
BAE Systems is Australia’s most versatile defence and security company. From air and maritime sustainment to shipbuilding, BAE Systems have a long and proud heritage of providing advanced defence technology which protects both people and national security, keeping critical information and infrastructure secure.
Strengths and core capabilities include providing design, manufacture, upgrade and support services to the Australian Defence Force, cyber intelligence and commercial organisations across the country.
The Challenge & Objective
birds eye media was tasked with creating a series of videos and images to promote the capabilities of the maritime business in preparation for the Indo Pacific conference in May. The focus was on showcasing the Henderson Shipyard, where BAE Systems Australia employees work alongside Royal Australian Navy ships.
How birds eye media Helped
The primary objective of the project was to create engaging videos and a range of images that highlighted various aspects of the Henderson Shipyard and its workforce.
The videos were designed to emphasise the following themes:
- The capability at Henderson Shipyard
- Safety practices
- Contributions to the Royal Australian Navy
- Foundations for growth at the shipyard
To achieve the desired outcome, birds eye media collaborated closely with BAE. Our crew identified key locations within the precinct and selected up to ten employees to interview, representing different levels within the organisation.
The Outcome
birds eye media successfully produced four compelling videos and a range of captivating images that effectively conveyed the capabilities and strengths of the Shipyard and its workforce.
These visual assets provided the team with powerful promotional materials for various channels leading up to and during the Indo Pacific conference. The videos not only showcased the shipyard’s operations but also highlighted the dedication, expertise, and commitment of their outstanding employees.
Whether used in digital campaigns, presentations, or printed materials, the videos and images served as essential tools in enhancing the company’s visibility and reinforcing its reputation for excellence. The videos not only offered an inside look at the shipyard’s technical capabilities but also humanized the brand by spotlighting the dedication and commitment of its outstanding employees—key contributors to its success.
The high-quality production values and engaging content helped position the Shipyard as a leader in its field, while simultaneously fostering a deeper connection with current and prospective clients, partners, and stakeholders. The visual storytelling approach effectively communicated both the tangible strengths of the shipyard’s infrastructure and the intangible assets of its workforce—demonstrating that its people are at the heart of its achievements.
In summary, Birds Eye Media delivered a visually impactful and strategically effective package of content that successfully promoted the Shipyard’s operations, workforce, and overall brand. The collaboration ensured that the Shipyard was well-represented at the Indo Pacific conference, with assets that will continue to serve as valuable promotional tools for future initiatives.