Through a blend of high-quality fleet videos and compelling employee photography, Axis Hire has transformed their branding and media presence. This dynamic visual content has reinforced their position as a trusted leader in equipment hire, enhancing credibility and engagement across key markets.
Project Snapshot
Company Name: Axis Hire
Industry: Equipment hire for Mining, Civil and Construction
Founded: 2007
Locations: 4 locations
Fleet: 550+ machines in stock
Website: https://www.axishire.com.au/
Challenge: Axis Hire needed to solidify their reputation within their industry through the deployment of high impact visual content to showcase their fleet and employees, enhancing media, branding and marketing materials.
How We Helped: birds eye media delivered a comprehensive content package and a range of professional fleet videos positioning Axis Hire as a trusted and reliable supplier. The content package enabled Axis Hire to bolster their corporate communications and branding materials.
About Axis Hire
Axis Hire is an industry-leading fleet hire company operating throughout Australia. The high-quality, fully-customised fleet of light vehicles, trucks, civil & earthmoving equipment they provide have cemented their reputation within the mining, civil and construction industries. Since 2007, Axis Hire has built a reputation as the leading, long term equipment hire provider across Australia.
Axis Hire’s truck, plant and equipment hire range includes light, heavy rigid & articulated trucks, prime movers, civil & earthmoving equipment and buses of all specifications.
The Challenge & Objective
Axis Hire recognised the importance of showcasing their extensive fleet to solidify their reputation in the mining, civil, and construction industries. Axis Hire partnered with birds eye media to create a comprehensive content package and a range of fleet videos. This collaboration aimed to highlight Axis Hire’s entire fleet, including water trucks, bulldozers and dump trucks while capturing employee shots to enhance corporate branding materials.
birds eye media’s objective was to create a comprehensive content package in collaboration with Axis Hire, aiming to effectively showcase Axis Hire’s entire fleet while incorporating visuals of their employees. This content package would be valuable to their corporate branding materials, demonstrating Axis Hire’s commitment to delivering exceptional fleet solutions across multiple industries.
How birds eye media Helped
Over a three-day on-site visit, the birds eye media team utilised their expertise in photography and videography to capture the fleet vehicles and equipment from various angles and perspectives. Additionally, we took the opportunity to photograph Axis Hire’s employees, providing a human element to showcase the company’s success.
During the on-site visit, we employed our technical skills and creative vision to capture diverse content. Using high-quality cameras and equipment, we ensured the images and videos captured were visually appealing and aligned with Axis Hire’s branding guidelines.
Outcome
birds eye media provided Axis Hire with a collection of high-resolution images and professionally edited videos suitable for utilisation in a wide range of corporate branding materials.