As part of a transformative rebranding journey, Strait Link partnered with birds eye media to create a powerful visual identity that captured the essence of their new direction. Through an integrated approach using drone footage, timelapse, and videography, birds eye media delivered a suite of dynamic content that elevated Strait Link’s presence and positioned them as a trusted and innovative leader in the shipping and logistics industry.
Project Snapshot
Company: Strait Link
Industry: Shipping & Logistics
Founded: Rebranded in 2021
Locations: 2
Website: https://straitlink.com.au/
Challenge: Strait Link underwent a brand refresh and birds eye media was tasked with delivering content to craft a captivating new visual identity for the business.
How We Helped: Leveraging our expertise across various media types including drone, timelapse, videography, photography and post-production editing, birds eye media delivered a suite of content to showcase the rebrand, utilised across various platforms and mediums.
About Strait Link
A vital sea freight services link from and to Tasmania. Connecting customers to Australian and world markets across the Bass Strait, as a reliable and trusted supply chain partner.
In 2021, Allegro Funds acquired the Global Express division from Toll. Toll Shipping returned to Australian ownership as an independent and stand-alone shipping business and was renamed Strait Link Shipping to mark a new and exciting chapter in the long and proud history of the business.
Their dedication to being the supplier of choice for Bass Strait port to port services is demonstrated in their investment in people, local port infrastructure, and vessel upgrades over the years.
The Challenge & Objective
In a dynamic collaboration, birds eye media partnered with Strait Link to embark on an exhilarating project capturing the entirety of their brand refresh. By harnessing the power of photography, videography, drone technology, and timelapse, birds eye media brought their expertise to the forefront, aiding in crafting a captivating new visual identity for their business.
This case study explores how the integration of video, drone footage, and timelapse techniques enabled birds eye media to comprehensively encapsulate the essence of the company’s transformation, empowering them to present their diverse business facets in an unprecedented, creative, and professional manner.
How birds eye media Helped
birds eye media has formed a strategic collaboration with Strait Link to develop a comprehensive range of content spanning across multiple states. Leveraging cutting-edge drone technology, photography, videography, time-lapse techniques, and proficient editing skills, our expert team has successfully produced captivating videos to highlight the business’s recent rebranding efforts. The resulting content has been skilfully deployed across a diverse array of platforms, such as websites, print media, and various social media channels.
The Outcome
The result was a collection of high-quality visuals that not only showcased Strait Link’s unique brand identity but also did so in a creative, engaging, and visually striking manner. These assets were designed with careful attention to detail, ensuring that they effectively conveyed the essence of Strait Link’s mission, values, and the broad range of services and products they offer. By thoughtfully blending innovation with brand authenticity, these visuals were instrumental in promoting the company across a variety of both online and offline platforms, including social media, websites, print media, and more. Each piece of content was crafted to resonate with the target audience, capturing attention and sparking interest.
These creative assets proved to be a powerful tool for engagement, actively fostering connections with both current and potential customers. By visually communicating the core message of Strait Link’s rebrand, they enabled the company to enhance customer interaction, build brand awareness, and establish a stronger, more cohesive presence in the market. The assets not only promoted the brand but also played a pivotal role in strengthening the relationship between Strait Link and its audience by creating touchpoints that were both meaningful and memorable.
Overall, the collaboration between Birds Eye Media and Strait Link was a resounding success. The combined efforts of the teams resulted in a visually stunning and strategically effective suite of content that not only aligned with the business’s rebranding goals but also amplified its presence in the marketplace. Through creativity, strategic thinking, and hard work, Birds Eye Media was able to deliver a robust content package that will continue to drive results for Strait Link well into the future.
Final Video
Final Images