It’s the first week of June. You’re staring at a budget spreadsheet, and there’s a line item that still has money sitting against it. The end of the financial year is barrelling towards you, under four weeks out now.
What happens to that leftover money? It gets swept up, shifted somewhere else, or filed away by finance as proof you didn’t really need it in the first place. And when next year’s budget review rolls around, guess which number they’ll point to. After twelve months of fighting for every dollar, watching the last of it vanish on 30 June genuinely stings.
So don’t let it.The back end of June is one of the best times all year to put marketing money to work. Not to blow it for the sake of it, but to turn this year’s spend into a solid twelve months of content you’ll use. Here’s how we’d go about it.
1. Bank a Library of Drone and Photo Content
Have a proper look around your business right now. The site mid-build, the yard full of gear, the fleet, the crew out there doing the work. It looks good today, and today is the only day you can capture it exactly as it is.
Book a drone shoot, a photography session, or both before 30 June and you walk away with a library of images and footage that keeps feeding your socials, your website, your sales decks and your tender submissions for a full year. It pays for itself the third or fourth time you reach for a shot and it’s already there waiting.
2. Lock in a Timelapse for an Upcoming Project
Got a build, install, refurb or major works kicking off in the new financial year? Get the timelapse booked and paid for this side of 30 June.
The reason it works is simple. Your spend is locked in at this year’s rates, but the system doesn’t fire up until your project actually starts. We do the planning, equipment allocation and install prep up front, so by 30 June the money’s committed, everything’s ready to deploy, and you’ve sidestepped any new-year price rises. When the project finishes, you’ve got the whole thing condensed into one cracking sequence the client and the team will watch on repeat.
3. Refresh Your Corporate or Brand Video
If your last brand video or capability reel is pushing two or three years old, it’s probably letting you down every time someone hits play. The logo’s changed. Half the team’s changed. The projects you’re proudest of aren’t even in it. And these days, a tired, dated video says more about you than no video at all.
A refresh is one of the cleanest ways to spend an EOFY budget. One shoot day gives you a hero film, a stack of social cutdowns and footage for the website, all from the same production. You feel the difference the moment you start sending it out.
4. Capture What’s Already Done
This one’s the easiest win of the lot. Just wrapped a project? A building, a fitout, an install, an event? Capture it now, while it’s fresh and looking its best. Aerial shots, ground stills, a short walk-through. Overnight it becomes a case study, proof of what you can do, and marketing you’ll lean on for years.
A quick note on invoicing: We get that EOFY budgets can be split or staged, and that cashflow doesn’t always line up neatly with the calendar. We’re happy to invoice the full job before 30 June, or split it — part now, part in the new financial year — whatever suits how your budget actually sits. Tell us what you need and we’ll set it up.
So, What’s the Move?
Spending before EOFY was never about burning what’s left. It’s about taking this year’s money and quietly turning it into next year’s content. Photos, video, timelapse and aerial work all keep earning their keep long after the invoice is paid and forgotten.
If you’ve got budget left and you’re not quite sure what to do with it, that’s genuinely fine, that’s what we’re here for. Tell us a bit about your business and we’ll put together a package built around what you actually need. Reply to this email or give us a call, and we’ll have a quote back to you within 24 hours.
Frequently Asked Questions
Can I commit marketing spend before 30 June for content that gets delivered in the new financial year?
Absolutely. We’re happy to invoice the deposit or the full project before 30 June and deliver the content across the new financial year. Timelapse, social media packages and brand video projects suit this perfectly, since the planning happens up front and the deliverables roll out as your project moves along.
Why is EOFY a good time to book a timelapse?
Because your pricing is locked in if the spend is committed before 30 June. The timelapse system itself only deploys once your project starts, so you’re effectively pre-paying for an asset that runs the full length of the build, without copping any new-year price rises along the way.
Can you split invoices across two financial years?
Yes, and we do it often. We can structure invoices to suit your cashflow or budget allocation. Deposit before 30 June with the balance in the new FY is a common one. Just let us know what works and we’ll sort it.
How long does an EOFY content package take to scope and quote?
We turn quotes around within 24 hours. If you’ve got money to use before 30 June and you’re still working out where to put it, send us a short brief and we’ll come back with a package the next business day.
What kind of content lasts the full 12 months?
Drone and ground photography of your site, fleet or finished projects has the longest shelf life, getting used across social, your website, sales decks and tender submissions. Brand videos and capability reels usually run 18 to 24 months before they need a refresh.
Got budget to use before 30 June?
We’ll scope a content package built around what your business actually needs info@birdseyemedia.com.au | (08) 6118 1661
24-hour quote turnaround.
About birds eye media
birds eye media is a Perth-based drone, video and visual content production company delivering services across Australia. Specialising in mining, construction, corporate and live events, birds eye media holds ReOC certification, OONP approval, Night Operations, EVLOS and BVLOS approvals, plus High Risk and EWP licences. With offices in Perth, Melbourne, Brisbane and Sydney, birds eye media operates a national network for local delivery anywhere in Australia.
For drone, video, photography, timelapse or full content shoots, contact birds eye media at info@birdseyemedia.com.au or call (08) 6118 1661.